Inwilution Mobile Consultancy

Roaming Background

Many GSM/3G operators are very busy adding subscribers to their networks, increasing the ARPU, developing new services, etc. Inbound roaming revenue is rarely a focus area. The roaming manager is focused on implementing roaming with those partners the Marketing & Sales department require most for their own customer base.

Maximising revenues from inbound (visiting) roamers often has a lower priority. That’s a pity since it can be a substantial source of additional revenue.

Opportunity

Inwilution offers a dedicated service focusing on increasing revenues from visiting roamers. Jan van Rees, the CEO of Inwilution, brings over 21 (!) years of experience in GSM, starting from contributing to the GSM specification work in 1985 through deploying GSM networks around the world and assisting operators in improving their business.

How does it work?

The inbound roaming revenues do depend upon a number of elements:

1. Roaming agreements in place.
2. How successful is your network in getting foreign visitors onto your network?
3. Do you manage to keep them on your network or do you loose them between the airport and their hotel to one of your competitors?
4. Do you know where the roaming revenue is actually generated? Often this leads to interesting insights.  ‘Simple’ subsequent actions can result in substantially increased revenues.
5. Tariffs used, often a fixed condition

In 6 steps, involving the roaming agreements, detailed analysis of where the roaming revenues come from through to optimization of the radio network, we can usually generate substantial additional revenues for operators in competitive environments who didn't have the time or resources to focus on this particular revenue source.

Please contact us at mobile@inwilution.com  

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